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Scott McKain Empowers Corporations With Positive Distinction – Episode 66


There is so much noise in the marketplace that now more than ever it is critical to differentiate yourself from fellow entrepreneurs. Create that distinction and separate yourself from the crowd. The transformation starts with you.

Scott McKain is founder and CEO of Distinction Institute, a company whose mission is to teach entrepreneurs to create stronger business models through differentiating themselves from their competitors in serving clients. Working with some of the most successful firms in the country, Scott shares his knowledge on how to truly be distinctive and create personalized customer experiences that result in higher levels of satisfaction and loyalty. He reveals his 7 Tenets of Taxi Terry and how each step plays an integral role in the process of creating distinction for you and your company.

Your clients are people, too. They want to feel special. When you set high expectations for service, understand your clients’ needs and connect with them emotionally, you create that competitive advantage and deliver more than what they expect.

App of the Day

Book of the Day

Insight of the Day

  • Clients do not choose us because of our strengths but because of our differences.

Resources

John’s 3 Key Take-aways

  1. Strive to set high expectations for client service, to understand what your clients want emotionally and set the stage to deliver more than what they expect.
  2. Make the customer the star of the show. There is so much noise in the market place, to differentiate yourself you need to connect emotionally with clients to personalize the experience.
  3. Create joy; deliver on what the customers want; and be ready to take the first step.

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