Erik Kerr Makes It Virtually Impossible to Miss Your Mark With The DrawShop – Episode 75
No one wants to be misunderstood. Discover how Erik Kerr’s six easy steps of clear communication with your clients and prospective clients will undeniably have positive effects on the future of your company.
Erik Kerr, the co-founder of Draw Shop, Inc., has been an industry leader within his marketing realm for more than twenty years, bringing in millions of dollars of revenue simply by simplifying his message. His focus is on communication: the clearer and simpler your message, the more success you will have. The challenge: once you have achieved that clear level of communication, you will then need to differentiate yourself from the others.
Erik explores in depth his six steps of easy clear communication. Within his own company, Erik models his own steps, drawing attention to quality control and client satisfaction, not leaving any room for confusion.
Quote
- “Heaven if you do, hell if you don’t.” – Dean Jackson
App of the Day
Book of the Day
- The Idea-Driven Organization: Unlocking the Power in Bottom-Up Ideas – by Alan G. Robinson and Dean M. Schroeder
Resources
Mentions
- Joe Polish – also at AES Nation
- Dan Sullivan – also at AES Nation
- Dean Jackson
John’s 3 Key Take-aways
- Develop a process to identify your ideal clients.
- Create the big five: get clarity on concerns and then be clear on your process.
- Be clear on your call to action. When your clients raise their hands to explore working with you, know what your call to action step is.
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Read the Transcript
You can download a complete transcript of this entire episode by clicking here.