Sally Hogshead helps world-class businesses develop messages that influence and persuade consumers, partners, and employees.

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Ned suggests there’s not a lot of difference between those with ADD and those with an entrepreneurial mindset. Indeed, in many ways they’re the same. Read more


It helps to be completely ignorant when starting a business. That’s right. Not knowing what you don’t know means that fear is less likely to get in your way. Read more