Nir Eyal Provides Practical Guide To Habituating Success By Unlocking The Mind Of The Consumer – Episode 119
Unlock the keys to consumer psychology and re-energize your business success with Nir Eyal’s behavior design and habit-forming philosophies.
Nir Eyal is a serial entrepreneur, author, consultant and speaker whose extensive knowledge of human behavior, technology and economics will help any entrepreneur discover keys to huge success.
Get hooked on Nir’s techniques and develop your own habit-forming products and services!
App of the Day
- Pocket – When you find something you want to view later, put it in Pocket.
- Lisgo – Listen to It Later App for Pocket
Book of the Day
- Hooked: How to Build Habit-Forming Products – by Nir Eyal
Insight of the Day
- Monetization is a result of engagement.
Resources
- Nir Eyal – Behavior Engineering and Business Psychology Blog
Mentions
- Jayson Gaignard with MastermindTalks Podcast – also at AES Nation
- Burrhus Frederic Skinner – Psychologist, author, inventor and social philosopher.
John’s 3 Key Take-aways
- Really examine your business. Don’t just focus on having a better product or better mouse trap. Today’s business climate requires that you truly understand human relationships. Ask yourself what the behavioral triggers are in your company—both internally and externally.
- Figure out what actions trigger costs and/or benefits to your company within the ongoing cycles.
- Then invest in the product and/or services you are providing, and increase the next pass through the hook for all consumers.
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Read the Transcript
You can download a complete transcript of this entire episode by clicking here.